SEO Basics – A Beginner’s Guide

SEO basics – A Beginner’s Guide



SEO Basics - A Beginners Guide
SEO Basics – A Beginner’s Guide



What Is S.E.O. ?

Here is the definition for you:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines”

What Are The Basics Of SEO?

If you are a marketer or business owner, you will no doubt have heard people telling you how important SEO is for your business.  They may not have told you however, how to do SEO. Lets have a look at the basics of SEO.

Basics Of SEO Writing.

There are a few basics of SEO writing you need to understand to optimise you site and give it the best chance of appearing in the search engines. Let’s have a look at them now.

SEO is the process of improving your web site that helps search engines like Google understand what your site is about and therefore rank it more successfully in the search engine listings.

For example, your web site might be called “How to care for your Kite”.  The search engines may mistake your web site for things you would fly on a windy day on a piece of string as opposed to the bird of prey.  If it was listed under the wrong category you would not get the people interested in what your site is really about.

How To Optimize Your Web Site For Search Engines?

The sites you see on the first few pages of search engines did not get there by accident or the order in which they were submitted. They are based on what the search engines think would be most applicable to the query that was entered which are based on the keywords used in your site. They look at the keywords that you entered in the search engine query, scour all the keywords in the sites on its database and then give you a list of the most relevant sites for those keywords.

SEO Targets High Quality Traffic.

A majority of people spend all their time reaching out to people trying to convince them that they to visit their website. This can lead to you being called a spammer.  You have no doubt seen these spammers on most websites. It is annoying and can lower the rank of your site. SEO on the other hand ensures that only people who are interested in your website will visit it.  It is no good if you get uninterested visitors.  They will just quickly leave which will increase your “bounce” rate.

When people are researching something, people are much more responsive if it was them who found your site. This makes them more likely to have a look around your site and see what it has to offer. That is why you need to make it easy to navigate around your site and make it easy to find things. 

This also gives you the perfect opportunity to interact with the customer and find out what they are looking for.  You want to be like a helpful assistant in a shop. This is yet another of the basics of SEO.

How do you make sure that your web site appears on the search engines and in the right place?

That is done by Search Engine Optimisation or S.E.O for short.

How To Optimise Your Web Pages And Posts.

You might already have some pages and posts on your blog but don’t worry, you can still optimise the SEO for those pages and posts.It is better to do it before you actually publish them but it is not the end of the world if you have not done it. Just remember to follow these basics for seo writing.

Make a note of the basics of SEO given below and use them in your posts.

Step 1 Choose One Of Your Existing Posts.

The system is the same for posts that are not already published. Now look at what your post is about. Think about what is is trying to tell the reader. That maybe to give information, solve a problem, make comparisons etc. Now think about what questions a person might put into a search engine to find answers to those questions. If you are unsure about what keyword to use try a website such as Ubersuggests. It comes up with a wide variety of keywords you could use for your post. It also shows the number of searches the keyword gets each month as well as how difficult it is to rank for that keyword. 

Let us look a bit more closely at this information. If the keyword search is above 100,000 then web sites with a higher domain authority will use that keyword.  That means that the chances of YOUR web site appearing on the first few pages of the search engines is very doubtful.  Therefore it is pretty pointless choosing this keyword.  In the case of SEO Basics which is the first part of the title of this post, the search volume is about 1,600 and the paid  difficulty is 16.  This gives me a better chance of appearing on the first few pages of the search engines. Remember, you are a small fish in a big sea.  1,600 views a month equates to about 50 views a day. Not bad when you think you are not actually paying for these free views.

2) Why You Should Add More Keywords?

Adding more keywords will get you even more views of your post. The best keywords to choose are those recommended by Ubersuggests Enter the keyword word of your post into Ubersuggest and the click on keyword ideas on the left hand side  of the screen.

This will show you alternative keywords and the volume of traffic they get. You can then use a few of these keywords to get more traffic.   You should insert them throughout your post making the words appear natural and in context. They should be inserted about once every 200 words. I would recommend using about 5 keywords.

You might be thinking “If keywords get you traffic shouldn’t I insert as many as possible?“. That is a great question, but the search engines have caught on to this tactic and they will punish you for it.  They will reduce your website’s ranking.  It is a tactic know as “Keyword Stuffing“. To find out more about this tactic click the link below.

What Is Keyword Stuffing?

3) More Ways To Optimize Your Blog With SEO Basics.

When you are optimize your blog, make sure you include your keywords in the following areas:

  • The title of your blog. Make sure that you include the title with the H1 tag. 

You can access this by clicking on the drop down menu next to paragraph and selecting the Heading 1 H1 tag.  All the tags are accessed in this way.  You should only have one H1 tag. As you write your blog post you should insert more tags. The H2 tag should be used for the first headline for your post. Next comes the H3 tag. You can use these for every new section of your post. If you want to add further sections within a sections within a section then use H4, H5 etc tags. You can add as many H3, H4 … tags within your blog post.

  • Content. Add Keywords naturally throughout your posts but don’t use the keywords too often.
  • Remember to split your content into sections using the appropriate hashtags.
  • When you add images, make sure you use Alt Text. Click here to read about Alt Text.

How To Improve Your Reader’s Experience?

You can improve the readers experience on your page by doing the following things which will improve the SEO.

  • You can shrink any images that will help speed up up the load time of the page.
  • Make sure that your spelling and grammar are correct.
  • Make sure you don’t have too many pop ups on your page.  They can distract the readers attention.
  • After you have finished writing your blog, wait for at least an hour. This will help you clear out the thoughts that are in your head. Then do a preview of the page. Click on all the links to make sure they are working O.K. It is easy to put in links on your draught page and when you come to check your page the links might not work or they may not be visible.  These types of errors will lower your SEO score.
  • Where possible link to other pages within your web site if it has relevant content that is applicable to your post. Open the link in a new tab so if there are any problems the reader will still have the page that the link came from. Internal links are also a great way to keep people on your site. The longer the stay on your site the greater your SEO score will be.
  • When you are sure your post is working properly then you can publish your blog post.

4) Submit your URL to Google.

Once you have published your post you need to send your URL to the search engines. You do this by using Google Search Console which you can do by clicking the link below.

Google Search Console

These are the basics of SEO and should be followed for every post. As you can see, the basics of seo writing are not that complicated.

The above content shows the SEO Basics – A Beginner’s Guide

.If you are interested in learning how to set up a blog just click the link below.

How To Start A Blog

I hope you found the content in SEO Basics – A Beginner’s Guide helpful.

What Are The Benefits Of SEO For Bloggers?

What Are The Benefits Of SEO For Bloggers?

What are the benefits of SEO for bloggers

What Is SEO?

SEO stands for Search Engine Optimization.

It is a process where you can get traffic from the “Free”, “Organic” or “Natural” results from Search Engines.

Here is a video that quickly explains the basics of SEO

That gives you a basic understanding of SEO.

What are the benefits of SEO for bloggers?

How Can SEO Help Bloggers?

If you are writing a blog post there are some important things to know about Search Engine Optimzation that can boost your rankings in the search engines and get you more views and sales.

If you follow this process it an be extremely helpful in getting more traffic to your blog.  What’s the point in writing a great blog full of informative content if no one sees it?

I have listed these in the steps below.

Step1  Determine what the object of your  goal. That could be :

  • Attract more visitors
  • Win over people on a particular topic
  • Trying to promote a product or service
  • Share some important news that will be of interest to readers#
  • Answer reader’s questions
  • Contribute to a question that people are asking

You first have to decide what goals your post is about before you start writing.  Make sure you know what you are going to say and what points you want to get across to your target audience.

There is nothing worse than a blog post that is full of waffle and goes around the houses to reach a point.

You could start your blog post by outlining what the reader ca n expect with bullet points.

For example you could begin with something like:

This post will look at

  • The primary objective
  • How to achieve that result
  • The final outcome

You can then create sub headings and explain what the problem is and how to overcome it.

Step 2 Determine Your Target Audience

Determine the audience you want to reach.  It could be loyal fans, influencers, people who have the ability to broadcast your message or people you just want to reach in the future.

Remember, you want to give your target audience great and engaging content.  You have to make sure that you give superior content than your competitors.

If you can do this you will get more traffic.

As they say, “content is king”

Step 3 Do Your Keyword Research before you start writing your blog.

Having the right keywords in your blog is 70% of getting traffic.

Without traffic, no one will see your blog.

Before you start writing your blog you need to do keyword research.

You have to use the right keywords that will attract people to your blog.

It Is like fishing.

First decide what sort of fish you want to catch and then select the right sort of bait to catch those fish.

Next incorporate those keywords into your blog.

You have to do the keyword research first.

Click here to find out how to do Keyword Research For SEO.

Step 4 How To Use Targeted Keywords?

The key to using keywords is to make it natural.

You don’t have to use what is known as “Keyword Stuffing”.

This is a process where you use popular keywords too much.

You only need to use the keyword a few times in your article.

The search engines are intelligent these days.

They can pick up on the keywords if they are only used a few times.

In fact, the search engines will punish you if you try stuffing your blog with the same keyword too many times.

The best way to use the keywords is to make sure they flow naturally in your blog or web page.

Step 4 What are the benefits of using keywords and SEO for blogging?

Many bloggers, especially those who are just getting into blogging, do not pay enough attention to the SEO  aspect of it.

They might have heard about SEO, but have thought to themselves “That sounds to complicated for me.”

Yes, SEO can be complicated, in fact people set up whole blogs about how to do SEO, but basic Search Engine Optimization and keyword research is very easy.

You can do it in about 15 minutes.

The benefits are that you will get more people viewing your blog by using targeted and search for keywords.

Think about what words or phrases people are typing into the search engines.

This could be something like “What is the best xxx to buy online?”

You then just go to a keyword tool, enter xxx and see what keywords it suggests.

You then just use this keyword several times in your blog post.

That is all there is to it.

That is the very basic way to use keywords for bloggers.

This simple method will increase your ranking in the search engines.

I hope you found What Are The Benefits Of SEO For Bloggers helpful.

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