SEO Basics – A Beginner’s Guide

SEO basics – A Beginner’s Guide

 


 

SEO Basics - A Beginners Guide
SEO Basics – A Beginner’s Guide

 

 

What Is S.E.O.?

Here is the definition for you:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines”

What is the best way to learn Seo?

If you are a marketer or business owner, you will no doubt have heard people telling you how important SEO is for your business.  They may not have told you, however, how to do SEO. Let’s have a look at the basics of SEO.

Basics Of SEO Writing.

There are a few basics of SEO writing you need to understand to optimise your site and give it the best chance of appearing in the search engines. Let’s have a look at them now.

SEO is the process of improving your web site that helps search engines like Google understand what your site is about and therefore rank it more successfully in the search engine listings.

For example, your web site might be called “How to care for your Kite”.  The search engines may mistake your web site for things you would fly on a windy day on a piece of string as opposed to the bird of prey.  If it was listed under the wrong category you would not get the people interested in what your site is really about.

How To Optimize Your Web Site For Search Engines?

The sites you see on the first few pages of search engines did not get there by accident or the order in which they were submitted. They are based on what the search engines think would be most applicable to the query that was entered which are based on the keywords used in your site. They look at the keywords that you entered in the search engine query, scour all the keywords in the sites on its database and then give you a list of the most relevant sites for those keywords.

SEO Targets High-Quality Traffic.

A majority of people spend all their time reaching out to people trying to convince them that they to visit their website. This can lead to you being called a spammer.  You have no doubt seen these spammers on most websites. It is annoying and can lower the rank of your site. SEO, on the other hand, ensures that only people who are interested in your website will visit it.  It is no good if you get uninterested visitors.  They will just quickly leave which will increase your “bounce” rate.

When people are researching something, people are much more responsive if it was them who found your site. This makes them more likely to have a look around your site and see what it has to offer. That is why you need to make it easy to navigate around your site and make it easy to find things. 

This also gives you the perfect opportunity to interact with the customer and find out what they are looking for.  You want to be like a helpful assistant in a shop. This is yet another of the basics of SEO.

How do you make sure that your web site appears on the search engines and in the right place?

That is done by Search Engine Optimisation or S.E.O for short.

How To Optimise Your Web Pages And Posts.

You might already have some pages and posts on your blog but don’t worry, you can still optimise the SEO for those pages and posts.It is better to do it before you actually publish them but it is not the end of the world if you have not done it. Just remember to follow these basics for SEO writing.

Make a note of the basics of SEO given below and use them in your posts.

Step 1 Choose One Of Your Existing Posts.

The system is the same for posts that are not already published. Now, look at what your post is about. Think about what is is trying to tell the reader. That may be to give information, solve a problem, make comparisons etc. Now think about what questions a person might put into a search engine to find answers to those questions. If you are unsure about what keyword to use try a website such as Ubersuggests. It comes up with a wide variety of keywords you could use for your post. It also shows the number of searches the keyword gets each month as well as how difficult it is to rank for that keyword. 

Let us look a bit more closely at this information. If the keyword search is above 100,000 then web sites with a higher domain authority will use that keyword.  That means that the chances of YOUR web site appearing on the first few pages of the search engines is very doubtful.  Therefore it is pretty pointless choosing this keyword.  In the case of SEO Basics which is the first part of the title of this post, the search volume is about 1,600 and the paid difficulty is 16.  This gives me a better chance of appearing on the first few pages of the search engines. Remember, you are a small fish in a big sea.  1,600 views a month equates to about 50 views a day. Not bad when you think you are not actually paying for these free views.

2) Why You Should Add More Keywords?

Adding more keywords will get you even more views of your post. The best keywords to choose are those recommended by Ubersuggests Enter the keyword word of your post into Ubersuggest and the click on keyword ideas on the left-hand side of the screen.

This will show you alternative keywords and the volume of traffic they get. You can then use a few of these keywords to get more traffic.   You should insert them throughout your post making the words appear natural and in context. They should be inserted about once every 200 words. I would recommend using about 5 keywords.

You might be thinking “If keywords get you traffic shouldn’t I insert as many as possible?“. That is a great question, but the search engines have caught on to this tactic and they will punish you for it.  They will reduce your website’s ranking.  It is a tactic known as “Keyword Stuffing“. To find out more about this tactic click the link below.

What Is Keyword Stuffing?

3) More Ways To Optimize Your Blog With SEO Basics.

When you are optimize your blog, make sure you include your keywords in the following areas:

  • The title of your blog. Make sure that you include the title with the H1 tag. 

You can access this by clicking on the drop-down menu next to paragraph and selecting the Heading 1 H1 tag.  All the tags are accessed in this way.  You should only have one H1 tag. As you write your blog post you should insert more tags. The H2 tag should be used for the first headline for your post. Next comes the H3 tag. You can use these for every new section of your post. If you want to add further sections within a section then use H4, H5 etc tags. You can add as many H3, H4 … tags within your blog post.

  • Content. Add Keywords naturally throughout your posts but don’t use the keywords too often.
  • Remember to split your content into sections using the appropriate hashtags.
  • When you add images, make sure you use Alt Text. Click here to read about Alt Text.

How To Improve Your Reader’s Experience?

You can improve the readers experience on your page by doing the following things which will improve the SEO.

  • You can shrink any images that will help speed up up the load time of the page.
  • Make sure that your spelling and grammar are correct.
  • Make sure you don’t have too many pop-ups on your page.  They can distract the reader’s attention.
  • After you have finished writing your blog, wait for at least an hour. This will help you clear out the thoughts that are in your head. Then do a preview of the page. Click on all the links to make sure they are working O.K. It is easy to put in links on your draught page and when you come to check your page the links might not work or they may not be visible.  These types of errors will lower your SEO score.
  • Where possible, link to other pages within your web site if it has relevant content that is applicable to your post. Open the link in a new tab so if there are any problems the reader will still have the page that the link came from. Internal links are also a great way to keep people on your site. The longer the stay on your site the greater your SEO score will be.
  • When you are sure your post is working properly then you can publish your blog post.

4) Submit your URL to Google.

Once you have published your post you need to send your URL to the search engines. You do this by using Google Search Console which you can do by clicking the link below.

Google Search Console

These are the basics of SEO and should be followed for every post. As you can see, the basics of seo writing are not that complicated.

The above content shows the SEO Basics – A Beginner’s Guide

.If you are interested in learning how to set up a blog just click the link below.

SEO Checklist

 

How To Start A Blog

I hope you found the content in SEO Basics – A Beginner’s Guide helpful.

Useful Links

SEO Basics – A Beginner’s Guide

How To Install WordPress Plugins

Why I Love Affiliate Marketing For Bloggers

How To Start Your Own Money Making Blog

How To Start Your Own Money Making Blog

How to start your own money making blog

 

Why blogging was the best decision I ever made.

Blogging gives me the choice to work when I want to work.  There is no getting up at a certain time, to sit in rush hour traffic and try and find somewhere to park.  Then doing work to make money for someone else and get paid a pittance for it.

Now I can work from home or anywhere in the world.  Work the hours I like. In fact I can basically do what I want.

It does take some effort and you have to find ways to make money with your blog.

In this article I will take you through the steps you need if you want to learn How To Start Your Own Money Making Blog.   

 

Blogs can be about anything. There are no end of subjects for a blog. A quick word of caution before we start. To be a successful blogger you have to be in it for the long term. You therefore have to pick a subject that you are passionate about. It is no good choosing something you know nothing about because you will have to do a lot of research and write lots of articles.

Step 1 – Register A Domain

The first thing you need to do when setting up a blog is to register a name for your blog.

You can click here to register a domain.

Picking a domain name can be difficult. It has to be relevant to the subject of the blog and contain relevant keywords in the title.

A few words about choosing a domain name.

Make sure you have some domain names ready before you start. The chances that you will get the domain name of your choice is very rare nowadays.

Try and choose a domain name that ends in .com or .org.

Step 2 Get Hosting For Your Blog

Now that you have a domain name for your blog, you need to get it on the internet so that everyone can see it.

The question is How do you do that?

The answer is with web hosting. You will have to pay a fee each month for web hosting. Some web hosting company can cost a fortune and come with all the bells and whistles that you most probably do not need at this stage. You can get cheap web hosting by clicking on the link below.

Get Your Cheap Web Hosting Here

Disclosure: I am an affiliate for Bluehost, and will receive a commission if you sign up through my referral link. This is at no additional cost to you, and you will get great pricing and a free domain name through my link.

 

Step 3 Installing WordPress

You have your domain name, you have your hosting, now all you need is something to write your blog on. The number 1 program for bloggers is WordPress. The good news is that you already have it.

Just log-in to BlueHost and click on the control panel. You will find it on the left hand side, third box down.

Disclosure: I am an affiliate for WordPress, and will receive a commission if you sign up through my referral link. This is at no additional cost to you, and you will get great pricing and a free domain name through my link.

You will then be asked to install the latest version of WordPress. Just click on the start button.

Next, you select the domain name to install on WordPress, click the drop-down box and select your domain you want to use.

Don’t give up, you are just about there.

The next screen will show you the advanced options.

On this page you can set your username and password. Don’t be lazy and use admin as a username, make it more secure with a user name only you will know.

The same goes for your password. Use letters, numbers and symbols. Make sure you write these down in a secure place in case you ever forget them.

Finally click install now.

Guess what? You have done it.

You can now log into your WordPress blog.

Let’s get you into your blog.

Go to your site followed by /wp-admin

For example www.yoursitename.com/wp-admin

The following screen will appear and you need to enter your saved admin name and password.

You can see why you needed to save them.

You will need to do this every time to you want to add or make changes to your blog.

Once you are inside your blog you can choose your theme, create more pages and posts, add images and videos. Just play around and see what you can do.

Just click on the items on the left hand side of the screen.

That is basically it.

How do you start making money with your blog?

The best place to start is by promoting affiliate products.

Affiliate products are something that someone else has created and is letting you sell if for them with a percentage of the sale given to you.

This is what is called affiliate marketing.

This is one of the easiest ways to make money online.

You do not have to worry about creating a product, updating or any other back office tasks.

The vendor, that is the person who created the product, will also give you access to other items that you can include on your page.

This might include banners, videos and scripts for your auto-responder in case you want to build your own e-mail list.

The link you will be given by the seller is often long and looks unsightly as can be seen in the link below for the auto-responder Aweber.

https://www.aweber.com/easy-email.htm?id=450069

There are programs online that will shorten the link.

One of them is tinyurl.

Here is an example

http://tiny.cc/ggp8ez

You can see how much better it looks.

Click this link to find out how to promote affiliate links.

I hope you found How To Start Your Own Money Making Blog useful and good luck with your new blog.

Useful Links

How To Start A WordPress Blog

SEO Basics – A Beginner’s Guide

How To Install WordPress Plugins