How To Create A Landing Page In WordPress
This post will show you an easy way to create a landing page.
What Is A Landing Page?
A Landing Page is a page specifically designed to capture leads for your business.
Other names for landing pages include squeeze page and sign up page.
It is usually the first page that someone will come to on your site.
These are often the pages that you see on social media to try and get your attention.
What Is The Difference Between A Landing Page And A Home Page?
A Landing page is a stand alone page enticing the reader to give you their Email address, this is so that you can engage with them and send the Emails about products they may want to buy as well as offering them further free information about your web site.
A home page however is the first page of your web site that gives the reader more information about your website, what it can offer the reader and links to other pages in your website.
A website can only have one home page, but it can have multiple landing pages through out your site in order to get them to purchase other products you might want to sell them.
Here are some examples of why you might want to use different landing pages throughout your site.
- A landing page for your paid advertising campaigns
- Visitors coming from specific traffic sources like email list, social media, and more
- Users landing on a specific product or service page
- and many more…
Now that you know what a landing page is, let us go ahead and build one.
Building A Landing Page With WordPress.
One of the easiest ways to build a landing page is using something called a plug-in.
These are landing pages that are already built for you and ready to go.
All you have to do is download it and plug it in to your WordPress site via the plugin tab on your WordPress site.
You will find this on the left hand side of your WordPress site as shown below.
Next go to add new.
Then enter landing page builder in the search plugins box.
Click on this image and install.
When it has installed you must remember to activate it.
You will find a new addition on the left hand side of your screen.
Click on Elementor..
From here it is worth clicking on Getting Started in the Elementor tab.
This will show you a short video about how to start using Elementor.
Underneath the video there is a link where you can get the full guide.
You can also start building your first page from here.
Just click on create your first page.
On the right hand side of the page you will see this.
When you click the envelope icon on the right, the preformed landing page templates will appear.
You can preview, edit and save them from here.
If you need help editing your landing page then just click on the link below.
It is one thing to be able to create a landing page but it is useless if you cannot get anyone to sign up to your landing page.
If you run into this problem watch the video below by Neil Patel that shows to how to get more people to sign up.
You don’t want to miss this important step so make sure you watch it now.
Landing pages are the key to getting traffic to your website. They are like sign posts directing the traffic to your blog post.
Take advantage by placing your landing pages on social media platforms to make your blog more popular and get free traffic.
I hope you found How To Create A Landing Page In WordPress helpful.