Has any of the following ever crossed your mind?
“I’m not getting anywhere”.
“It’s not happening fast enough”.
Why? Is there something wrong with your opportunity perhaps? No, usually not. There are plenty of people making it big in many legitimate businesses that have proven systems.
Let’s take an other angle. What about you? Do you have something more than your business to offer? Are you valuable to your prospects?
Once you shift from “How can I make more money” to “How can I become more valuable to more people” is when the big bucks start to roll in.
So how do you increase your value to the world?
Simple. You acquire new skills.
“Great, but where do I start?” – You may be asking. I get this asked all too often.
Let me help you clear up the confusion with an easy to follow blueprint.
First, a mental shift to attraction marketing. Chasing people, cold calling, hard-pressure selling, and all that is so last century, like CD albums and Dr Martens boots. Not to mention it’s not very rewarding. Downright painful at times, even. It also lacks leverage and is difficult to scale.
The number one skill to begin with is copywriting. That is where it all starts. Sad as it may be, nothing good will happen in your business until you can write compelling, attention grabbing ads, lead capture pages, sales pages and emails. Communication that will be opened, read, and actioned. Copywriting is also the first step in automation. Good copy will work for you 24/7. The ultimate leverage. Lacking that, the number of leads you’ll get will be very limited. Perhaps just 1 or 2 a day.
Once you have good copy up, you need to make sure people are seeing it. You need to get eyeballs on your stuff, so you need internet traffic. There are a myriad of traffic sources, but you only need to master a few of them to get a constant stream of visitors. Pay per Click, Social Media, Search Engine optimization are all just traffic methods at the end of the day. Even this article you’re reading now is nothing more than a traffic source, from a technical perspective. Pick 2 or 3 methods you resonate with, and master it. Don’t dabble in all, you’ll achieve nothing. Bruce Lee said “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” And so it is in marketing too.
Once the traffic to your copy starts to produce a steady flow of leads you will need to master the final frontier; the phone. To be good on the phone you’ll need personal leadership skills. Being clear on your “why” is the starting point there. This, again is a long topic; for now let it suffice to reveal it’s place in the bigger scheme of things.
That is it. You have it. The ultimate 1 page “Make Progress and Start Making Money” guide. All that’s left now is to take action. See you at the top!